Sy J. Abudu
 I defined the aesthetic and tone of NYU’s Instagram, while growing it from 7,000 to 100,000 followers in less than 1.5 years.

NYU Social Media

From 2013-2017 I shaped New York University’s main social accounts with stunning visuals and user-focused content. Here are some highlights:


 I defined the aesthetic and tone of NYU’s Instagram, while growing it from 7,000 to 100,000 followers in less than 1.5 years.

I defined the aesthetic and tone of NYU’s Instagram, while growing it from 7,000 to 100,000 followers in less than 1.5 years.

 I created the strategy and original templates that made New York Unviersity one of the first schools to use Instagram Stories to share research from its professors.

I created the strategy and original templates that made New York Unviersity one of the first schools to use Instagram Stories to share research from its professors.

I also created three other video and multimedia series that are still running: One Question, Alumni @ Work, and #nyumoment (below.)